Got Klout?
Mon, February 15, 2010
Twitter users love results and there is an abundance of tools to appease them - but are they really working? Answer: yes AND no!
Let's take a look at Klout: Klout is a Twitter analytics tool, "measuring influence across the social web". It's free to try and you can sign in using your Twitter login.
I discovered Klout through Sponsored Tweets. ST uses Klout in measuring the value of their tweeters. I see it more commonly now and decided to give it another test drive.
What it does: Klout has a ton of measuring features starting with an overall influence score down to how to improve in certain areas. They break down Tweeters into four quadrant types and chart influence based on engagement, velocity, reach, demand and activity. They show who you're losing influence with, who you are gaining influence with , who you influence and who influences you. They also offer an analysis showing gains and losses in percentages in specific categories and suggestions on how to improve those areas.
I like the concept, it's interesting, easy to navigate and gives lots of information. However, after several updates it's still measuring my links and activity from November! So like I always say there are many neat tools to try but keep in my mind - NONE are 100% accurate and all susceptible to glitches.
Twitter tools are like a placebo. If you "think" it's working then it's working! If you get a low score; don't toss out your perch and close up shop - take it with a grain of birdseed and try again another time!






